BA (Hons) Business Management With Marketing

The BA (Hons) Business Management with Marketing course offered by Edinburgh Napier University is a full-time undergraduate program focusing on the principles of business management with a special emphasis on marketing. This course is designed to provide students with the skills and knowledge necessary to excel in the world of business and marketing.Course Content: The course content is arranged in a manner to systematically introduce students to the fundamentals of business management and marketing. The first two years cover core business subjects. In the third and fourth years, students will specialise in marketing, studying topics such as global marketing, consumer behaviour, product management, research in practice and marketing sustainability.Key Modules: Some of the essential modules included in this course are Business & Management, Essentials of Marketing, Managing Business Performance, Global Business Environment, Product Management, Consumer Behaviour, Research in Practice, and Marketing Sustainability.Accreditations: This programme is dual-accredited by the Chartered Management Institute. This means the course is mapped to the professional body's own syllabus. Upon graduation, students receive a Level 5 Certificate in Leadership and Management.Future Careers: Graduates from this course typically find positions in areas such as marketing, sales, advertising, retailing, market research, public relations and operations management. Its focus on marketing prepares students for roles such as Marketing Managers, Brand Managers, and Product Managers.For more information on this course, please visit the official course page [here](https://www.napier.ac.uk/courses/ba-hons-business-management-with-marketing-undergraduate-fulltime).