MA Luxury Brand Management

The Luxury Brand Management MA degree at Birmingham City University offers an immersive study of luxury brand management in the 21st century. The course provides a rigorous and sophisticated learning experience – combining both theoretical and practical aspects designed to equip you with all the skills and knowledge vital in the luxury sector.Course Content: This master's course mainly focuses on topical luxury issues and effective brand management strategies. It provides an overview of luxury marketing, brand equity, brand identity, luxury consumers and the importance of authenticity in the luxury sector.Key Modules: The course consists of core modules which include Luxury Brand Management, Luxury Consumers and Market Trends, Luxury Brands Portfolio, New Product and Service Development and Strategic Consumer Insight.Accreditations: The course is not only accredited by the Chartered Management Institute (CMI), but also provides dual award opportunity. This means that upon successful completion of the course, you will receive a CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost.Future Careers: Graduates from this course will be well-prepared for various professional roles in luxury brand management, brand consultancy, marketing, communication professions, retailing and much more.For more information on this course, please visit the official course page.