MA Cosmetics Branding and Promotion

The Cosmetics Branding and Promotion MA course at Birmingham City University offers an in-depth study into the booming global cosmetics industry. This course is meant for those who are interested in understanding the beauty industry from a business perspective. The modules and content have been carefully designed to provide practical and theoretical insights into the cosmetics industry. Course Content: The programme encompasses everything from branding, promotion to cosmetic science, fragrance, hair and skincare, with expert inputs throughout to guide you. Through this course, you'll gain a holistic perspective of the cosmetic industry. You will be involved in the development of new cosmetics products from the initial concept to the final product launch. Key Modules: Some of the main modules include Professional Practice for the Beauty Industry; Beauty and Fragrance Branding; New Product Development in Cosmetic Science; Marketing Communications and Consumer Behaviour; Cosmetics, Lotions and Potions: A History of Beauty; and Master's Project: MACP.Accreditations: This course is accredited by the Chartered Society of Designers (CSD) and also meets the standards needed for membership of the Guild of Beauty Therapists.Future Careers: After completion of this course, you will be equipped to take up various roles like brand or product manager, buyer or merchandiser, marketing or PR consultant and more within the cosmetics industry. For more information on this course, please visit the official course page.