BSc (Hons) Digital Management and Marketing

The BA (Hons) Digital Marketing Management course offered by the University of Bolton is a full-time program that spans over three years. The course combines business and marketing strategies with technical expertise in order to prepare students for a dynamic career in digital marketing. Course Content: The programme aims to provide students with core business competencies and specialist knowledge in digital marketing management. It covers a wide range of topics such as search marketing, social media marketing, content management, web analytics, brand management, and consumer behaviour.Key Modules: This course carries modules like Digital Business Environment, Marketing Principles, Managing Data and Information, Search Engine Optimisation, and Social Media Marketing. Advanced topics include Consumer Behaviour, Brand Management, Web Analytics, Content Management, Integrated Marketing Communication, and Media & Digital Marketing.Accreditations: There's currently no accreditation information provided on the web page for this course.Future Careers: On successful completion of the course, students can advance into careers such as digital marketing specialists, web analytics managers, social media managers, content managers, brand managers, and more. Opportunities await in e-commerce companies, digital and communication agencies, media companies, and various other sectors.For more information on this course, please visit the official course page.