MSc Marketing

The Marketing MA course offered by the University of Kent is designed to provide you with the contemporary marketing knowledge and skills required by organisations. Unlike many marketing courses, the course focuses on the strategic role and function of marketing in organisations, allowing you to consider marketing management in a broader organisational setting.Course Content: This course examines contemporary issues in strategic marketing management, exploring the theories and frameworks that underpin marketing and relate it to the strategic function of a business. You also have the chance to apply what you've learned through a dissertation or business project, with an opportunity to implement marketing concepts and theories in real-time scenarios.Key Modules: The course contains key modules such as Marketing Strategy and Management, Consumer Behaviour, Risk and Failure in Entrepreneurship and Innovation, International Marketing Strategy, and Research Methods. Optional modules include services marketing, social media marketing and public relations, and creativity and innovation in marketing.Accreditations: The course is covered by the University's accreditation with the Association to Advance Collegiate Schools of Business (AACSB), which is internationally recognised as the longest standing professional body for business and management education.Future Careers: This program prepares students for a wide range of careers in marketing and general management, specifically in areas like advertising, marketing research, marketing management, and customer relationship management. Kent Business School has an excellent international reputation and network, enhancing job prospects for students.For more information on this course, please visit the official course page.