MSc Digital Marketing and Analytics

The Digital Marketing and Analytics course at the University of Kent is a comprehensive and advanced level program designed to equip students with the relevant and latest skills and knowledge in the rapidly evolving digital marketing and data-driven business environment. The course offers a unique blend of theoretical knowledge and practical understanding, enabling students to design and implement digital marketing strategies effectively.Course Content: The coursework integrates key business and marketing principles with the most recent digital trends and strategies. It emphasizes the understanding and application of digital marketing tools and platforms, e-shopping and online retailing, digital channel management strategies, and e-communications mix. The program also focuses on the exploration, interpretation, and visualization of complex datasets to generate valuable business insights.Key Modules: Essential course modules include Digital Marketing, Applied Marketing Research, Digital and Social Media Marketing Strategy, Analytics for Managers, and Advanced Topics in Digital Marketing. Optional modules are Marketing Relationships, Contemporary Management Issues, and Strategy and Management. The program is completed with the submission of a final dissertation project.Accreditations: The MSc in Digital Marketing and Analytics at the University of Kent is endorsed by the Chartered Institute of Marketing (CIM), the leading international professional marketing body. This provides students with access to CIM's knowledge and networks. The course is also accredited by the Market Research Society (MRS).Future Careers: Graduates from this course can look forward to potentially successful careers in various sectors including digital marketing, data-driven marketing, marketing research, business intelligence, CRM, e-commerce management, digital analysis, and start-ups.For more information on this course, please visit the official course page. Digital Marketing and Analytics