MA Promotional Media

The MA in Promotional Media at the University of Kent provides a detailed understanding of the ways in which promotional messages and images are produced and circulated. The course, run by the Centre for Critical Media Studies, focuses on the role of promotional media in contemporary society, exploring promotional cultures and their contexts.Course Content: The program is divided into three terms. The first term includes key modules and case studies. The second term covers various industries including public relations, advertising, marketing, branding, and social media. The third term is dedicated to a final project or dissertation. Key Modules: During the course, students will cover key topics such as Understanding Promotional Media, Media, Memory and Experience, and Coding for Data Analysis.Future Careers: Graduates can pursue careers in a wide range of sectors including public relations, advertising, marketing, digital and social media, NGOs, public administration and cultural industries.For more information on this course, please visit the official course page.