BSc (Hons.) Business & Marketing

The Business and Marketing course, offered by the University of Kent, is a comprehensive undergraduate program designed specifically for students who aspire to excel in modern business environments. The curriculum presents a good balance between academic theories and practical skills in the world of business and marketing. Course Content: Students will gain in-depth understandings in several areas of business including economics, finance, and strategy. The program also focuses extensively on marketing, encompassing market research, consumer behaviour, and marketing management.Key Modules: The curriculum consists of several compulsory modules such as Business Law, Business Environment, and Principles of Marketing. At the same time, a wide range of optional modules like Advertising and Marketing Communications, Marketing Analytics, and Service Marketing allow for specialization. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications through CIM Graduate Gateway. It is also accredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS).Future Careers: With the qualifications obtained from this course, graduates are prepared to work in fields such as management consultancy, advertising agencies, marketing, and sales. Prominent employers include British Airways, Intel, and the NHS. Students can also consider studying further on a sustainable marketing program. For more information on this course, please visit the official course page.