MSc Marketing

The MSc in Marketing course offered by the University of Leicester provides a comprehensive understanding of modern marketing, both the principles and the strategic thinking, while covering specialised marketing areas such as advertising and strategy. The course offers opportunities for students to engage in a challenging study that will prepare them for a broad variety of possible roles in the marketing field.Course Content: The course curriculum is designed to equip students with in-depth knowledge of marketing and advertising. Also, students will get a thorough understanding of contemporary marketing issues such as new means to create a brand identity and conduct creative advertising. Alongside these, they will study consumer behaviour, the importance of understanding the customer, an understanding of communications through advertising, and how this fits into the broader marketing strategy. The course also includes a Dissertation, allowing you to focus research on a specific area of marketing.Key Modules: There are eight key modules in this course including Advertising and Communications, Brand and Advertising Strategy, Consumer Behaviour, Marketing Communications, Postgraduate Dissertation, Principles of Marketing, Services and Internal Marketing, and Marketing Research Skills.Accreditations: This course has not received any specific accreditations as stated in the description.Future Careers: This programme is designed for people wanting to begin a career in marketing or those wanting to advance their knowledge in marketing. Upon completion of the course, graduates can work in a variety of sectors including advertising, content marketing, digital marketing, market research and more. For more information on this course, please visit the official course page.