BA Marketing

The Marketing BA course at the University of Leicester offers a rich curriculum designed to develop an in-depth understanding of marketing within varied business environments. The academic rigor and practical experience gained during the course enables the students to command marketing roles across sectors, including designing strategies, creating marketing messages, and analyzing business trends.Course Content: The Marketing course integrates various topics such as consumer behavior, brand management, market research, social media marketing, etc. The students are encouraged to learn practical concepts through real-world cases and simulate their learning through projects and presentations. Key Modules: Some of the main modules include Introduction to Marketing, Brand Management, Multichannel Marketing, Contemporary Issues in Marketing, Marketing for Non-profit, Public and Private Sectors, and others. Accreditations: The course is accredited by The Chartered Institute of Marketing (CIM) and includes a Certificate in Professional Marketing. Future Careers: The Marketing BA degree opens up numerous career opportunities in marketing consultancy, brand management, market research, advertising and sales. The graduates have been recruited by brands such as BMW, Barclays, HP and others. For more information on this course, please visit the official course page.