MSc Digital Marketing

The Postgraduate Digital Marketing course at the University of West London is designed to equip students with in-depth knowledge of digital marketing strategies. The course aims to provide students with the skills to develop, implement and manage complex digital marketing strategies. By aiding students in understanding the central role that digital marketing plays in the business world, they will be prepared for a multitude of career paths.Course Content: The course is divided into various components, which include the digital marketing landscape, customer behaviour and insights, digital marketing strategy, digital applications in brand management, web design and UX, search engine marketing, and digital marketing analytics.Key Modules: Some of the main modules include Customer Behaviour and Insights, Digital Marketing Strategy, Ethical, Legal and Regulatory Issues in Digital Marketing, and Digital Marketing Project. Accreditations: The Postgraduate Digital Marketing course at the University of West London is accredited by the Chartered Institute of Marketing (CIM) which ensures that global standards for marketing education are met. Future Careers: The digital marketing course prepares students for a diverse range of careers. The graduates can work in areas such as digital marketing management, customer insight management, marketing consulting, social media management, and brand management.For more information on this course, please visit the official course page here.