BA (Hons) Business Studies with Digital Marketing

The Business Studies with Digital Marketing undergraduate course offered by the University of West London is designed to instill a comprehensive understanding of business and marketing principles in the digital age. This course exposes students to a range of subjects to develop versatile skills required to succeed in the global business environment. It offers a blend of academic study and hands-on experience, including placement opportunities with leading businesses to gain practical industry experience.Course Content: This degree offers a balanced mix of subjects relevant to modern businesses, including business law, economics, marketing, digital business, strategic management, and entrepreneurship among others. It provides a sound understanding of business operations, coupled with specialist knowledge of digital marketing practices.Key Modules: Some of the key modules include, but are not limited to, Business Law, Economics for Business, Marketing Fundamentals, Digital Business Models, Business and Digital Strategy, Entrepreneurship Innovation and Enterprise Development.Accreditations: This course is accredited by the Chartered Management Institute (CMI). Successful graduates will be awarded a CMI Level 5 qualification in management and leadership in addition to the bachelor’s degree. Students can also gain exemptions from some Chartered Institute of Marketing (CIM) assessments depending on the modules chosen.Future Careers: The course provides a suitable platform for several career paths. Graduates are well-equipped to take up roles as Business Analysts, Marketing Managers, Digital Marketing Executives, Sales Managers, and HR Managers among others. The course also prepares students for entrepreneurial roles. For more information on this course, please visit the official course page here.