BA (Hons) Advertising and Public Relations

The Advertising and Public Relations course at the University of West London is a full-time undergraduate programme that incorporates real-world practice with the study of advertising and public relations theory. The course provides students with the skills and knowledge to create effective, innovative, and ethical campaigns in a digital age. This course offers a placement year, giving students invaluable practical industry experience and networking opportunities.Course Content: The course covers a range of topics such as how to develop communication strategies, how to harness the power of social media in business, and the use of creative advertising techniques. Students will also have the opportunity to gain industry-specific skills in graphic design and video production.Key Modules: Some of the critical modules in this course are Advertising and Public Relations in Context, Communication Theories and Methods, Public Relations and Social Media, Advertising and Corporate Communications, and others.Accreditations: The course is fully accredited with the Chartered Institute of Public Relations (CIPR), which will give you the opportunity to attend free or heavily discounted lectures, workshops and seminars, and take advantage of networking opportunities.Future Careers: After completing the course, students may find roles in fields such as public relations, advertising, digital marketing, event management, and media relations. Moreover, students might find opportunities in government, nonprofits, and the private sector.For more information on this course, please visit the official course page.