BA (Hons) Business Management (Digital Marketing)

The BSc (Hons) Business Management course at the University of Cumbria offers a comprehensive understanding of the key skills and concepts related to business and management. It offers a highly practical focus where students learn through real-life business contexts, making it suitable for both budding entrepreneurs and those seeking a future in corporate management.Course Content: This degree program is designed with the objective of preparing students for the real business world. It covers a wide range of areas including marketing, finance, production, strategic management, human resources, and more. The course content is delivered via lectures, seminars, workshops, business games, and presentations.Key Modules: The course is embedded with key modules such as Introduction to Business, Marketing Principles, Strategic Business Analysis, Managing People and Change, Sustainable and Responsible Business in the 21st Century, and International Business.Accreditations: This course is approved by the Chartered Management Institute (CMI). Hence, once you graduate, you will receive a level 5 CMI qualification in management and leadership, alongside your degree.Future Careers: Graduates of the Business Management course can embark on various career paths including marketing, finance, human resources, and management. They may also gear towards setting up their own business or continue further studies.For more information on this course, please visit the official course page.