MSc International Marketing

The MSc International Marketing course offered by Sheffield Hallam University equips students with the knowledge and skills required for a successful career in international marketing. It is ideal for individuals seeking to develop a global perspective, strategic marketing capabilities, and cultural adaptability essential in today's rapidly changing business world. Course Content: The course is structured to cover essential topics such as marketing strategy and planning, international business environment, cross-cultural management, digital marketing, and marketing analytics. It also includes consultancy projects, enabling students to work with real clients and create international marketing strategies, sharpening their practical skills.Key Modules: The core modules of this course include International Marketing, Marketing Strategy and Planning, Global Business Environment, Cross-cultural Management, Digital Marketing, and Marketing Analytics. There is also an optional ‘consultancy project’ module which students can choose.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), ensuring that the content is relevant to industry standards. On successful completion of the course, students also get exemptions from the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing.Future Careers: Graduates from this program are equipped to build a successful career in roles such as marketing manager, brand manager, business development manager, marketing analyst or consultant. They can work in diverse industries including consumer goods, healthcare, fashion, financial services, and technology.For more information on this course, please visit the official course page.