MSc International Business and Marketing

The MSc International Business and Marketing course at Sheffield Hallam University provides you with the opportunity to study a broad range of business subjects and to focus on marketing. The curriculum combines practical skills with advanced theory, and students are equipped with the international business knowledge and strategic marketing skills employers are looking for. Course Content: The course is designed to equip students with knowledge and skills related to strategic marketing and international business. It features a broad-based curriculum that includes global business, strategic management, consumer behaviour, international marketing, digital marketing, and strategic marketing decisions.Key Modules: Throughout your studies, you'll review and critique the latest strategic marketing methods, learn how to interpret and analyse data, examine the complexities of the global business environment, and learn about the strategic implications of marketing decisions. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), providing exemptions towards professional qualifications through the CIM Graduate Gateway.Future Careers: Graduates from this program have gone on to roles such as marketing manager, brand manager, account manager, business development strategist, and international marketing analyst, working for organizations such as IBM, Vodafone, Johnson & Johnson, P&G, and Intel.For more information on this course, please visit the official course page here.