MSc Food Consumer Marketing and Product Development 

The MSc Food Consumer Marketing and Product Development is a full-time course offered by Sheffield Hallam University. It equips students with a strategic understanding of the consumer-led world of marketing and new product development within the global food and drink industry. The course aids students in developing and implementing marketing strategies to meet consumer demands efficiently and sustainably.Course Content: The course covers marketing operations and strategy, consumer behavior, product development, sensory analysis, food quality assurance and control, food processing and packaging technology, research methods, brand management, international business strategy and dissertation projects on real life issues in the food industry. Key Modules: Key course modules include Consumer Marketing – Food, Insight to Opportunities, New Product Development – Beverage, Marketing Operations and Strategy, Food Quality Assurance and Control, International Business Strategy and the Dissertation Project.Future Careers: The knowledge and skills gained from this course offer the students a competitive edge in a variety of food industry careers. Graduates may establish successful careers in areas such as product development, brand management, food quality assurance and control, marketing research, buying office, retailing and more.For more information on this course, please visit the official course page.