BA (Honours) Marketing Communications and Advertising

The BA Honours in Marketing Communications and Advertising at Sheffield Hallam University is a full-time course that combines practical, vocational learning with theoretical study. This course provides learners with essential skills required for a successful career in marketing communications and advertising, covering topics like media planning, digital marketing, and consumer engagement.Course Content: During your study, you will work on live business projects, and work with businesses in the form of internships and placements. You’ll solve real business challenges, and develop creative solutions to meet market needs. The course content includes a strong focus on digital marketing, delivering skills in social media marketing, content creation, SEO, and web analytics. There’s also space for you to choose modules that match your career ambitions.Key Modules: Key modules include Principles of Marketing, Digital Marketing Technology, Creative and Digital Portfolio, Marketing Research, Global Advertising and Communications, Marketing and Society, and Strategic Marketing Planning.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) which, subject to module choice and grades, can lead to the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing.Future Careers: Graduates of this course may find career opportunities in numerous sectors such as public relations, advertising, market research, product development, sales, and distribution. Previous students have gone onto roles at major companies such as IBM, Volkswagen, DFS, and Capita.For more information on this course, please visit the official course page. BA Honours Marketing Communications and Advertising