BA (Honours) Marketing

The BA Honours Marketing course at Sheffield Hallam University is a full-time undergraduate degree offered in a modern learning environment equipped with top-notch marketing and business resources. Through engaging in industry-based studies, students will acquire a deep and broad understanding of the dynamic world of marketing.Course Content: The programme furnishes its students with core subjects as well as elective modules that focus on various aspects of marketing such as branding, advertising, entrepreneurship, event management, digital marketing, PR, and sales. Additionally, the defence of a final year project or dissertation, as well as undertaking a one-year work placement, form part of the essential components of the curriculum.Key Modules: Some of the notable modules in this course include Contemporary Marketing Practice, Developing Professional and Academic Skills, Marketing Essentials, The Business Environment, Market Analysis, and Understanding Consumer Behaviour.Accreditations: This degree is accredited by the Institute of Data & Marketing (IDM) and the Chartered Institute of Marketing (CIM), which offer additional qualifications to students and graduates.Future Careers: Graduates of this BA Hons Marketing degree can pursue careers as marketing executives, copywriters, market researchers, social media managers, PR officers, advertising account executives, and more. They also have the capacity to initiate and run their own marketing businesses, or further their study in marketing or related fields.For more information on this course, please visit the official course page.