BA (Honours) Fashion Management and Communication

The BA (Hons) Fashion Management and Communication course at Sheffield Hallam University is a specialized program that takes a comprehensive approach to fashion, equipping students with the broad range of skills needed to thrive in the global fashion industry. The course focuses on developing students' understanding of the fashion sector and its related fields, such as marketing, branding, PR and entrepreneurship.Course Content: The course exposes students to a variety of exciting subject areas such as visual communication, trend prediction, fashion marketing, brand management, PR and the business of fashion. To supplement the theoretical knowledge, the course also includes guest lectures, field trips, live projects, a year-long optional work placement, and opportunities for an international exchange program.Key Modules: The course consists of various modules that provide in-depth knowledge of different aspects of the fashion industry. These include 'Introduction to Fashion Communication', 'The Fashion Consumer', 'Fashion Marketing and PR', 'Global Fashion Brands', 'Fashion Entrepreneurship', 'Final Major Project' and many more.Accreditations: This course is accredited by the Chartered Management Institute (CMI), meaning students can be assured of the quality of the education they will receive.Future Careers: This course provides students with ample job opportunities in a range of fields such as fashion marketing and PR, trend forecasting, fashion journalism, fashion buying, visual merchandising or self-employment within fashion.For more information on this course, please visit the official course page.