BSc (Hons) Business with Digital Marketing

The Business with Digital Marketing BSc (Hons) course offered by Liverpool John Moores University is a three-year undergraduate course designed to equip students with the essential skills required for a prosperous career in the ever-evolving world of digital marketing. The course combines a solid foundation in business and management with specialized knowledge in digital marketing.Course Content: Over the three-year programme, students will gain a well-rounded understanding of the business world and an in-depth insight into digital marketing. Throughout the course, students will learn to analyze consumer behavior, conduct market research, devise marketing strategies, and understand the role of social media in business. They'll also grasp the nuances of digital communication, management functions, decision-making processes, and the international business environment.Key Modules: The course includes various key modules such as Understanding Consumer Behaviour, Introduction to Marketing, and Introduction to Digital and Social Media Marketing in the first year. The second year delves deeper with modules like International Business Environment, Entrepreneurship and Enterprise Creation, Digital and Social Media Marketing Strategy, and Market Research. The final year includes Strategic Management, Employability and Career Planning, and a choice between a Dissertation or Business in Practice.Accreditations: The course is validated by the Chartered Institute of Marketing, with the possibility of gaining exemptions from their professional qualifications.Future Careers: Upon graduation, students are prepared for a career in various fields such as marketing, consultancy, public relations, and project management. The course opens up opportunities in sectors such as retail, finance, tourism, and government. For more information on this course, please visit the official course page.