BA (Hons) Marketing

The Marketing BA (Hons) course offered by Liverpool John Moores University enables students to acquire knowledge and skills in all aspects of marketing, including digital marketing, brand management, customer insights, consumer behaviour and international marketing.Course Content: Over the course of three years, students will gain knowledge in areas such as the principles of marketing, business and international environment, contemporary marketing practice, marketing communications and campaigns, global marketing strategy, strategic brand management, market insights, segmentation and positioning, and marketing applications. The course is research-based, thus ensuring students develop practical and critical skills. Students also have an opportunity for a year-long work placement in their third year.Key Modules: Some of the key modules include Principles of Marketing, Employability, Enterprise and Skills for Marketers, Business and the International Environment, Contemporary Marketing Practice, Exploiting ICT for Marketing, Strategic Brand Management, Marketing Communications and Campaigns, Global Marketing Strategy, Strategic Brand Management, Market Insights, Segmentation and Positioning, and Marketing Applications.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body. This allows students to gain exemptions from some CIM exams and graduate with dual awards - a degree and a professional marketing qualification.Future Careers: Graduates could go on to work in various marketing roles such as Brand Manager, Marketing Manager, Digital Marketing Executive, Market Research Analyst, Public Relations Officer, among others. They could work in a diverse range of sectors including media, fashion, tourism, advertising, business consultancies, multinational companies, or as marketing consultants for firms. For more information on this course, please visit the official course page.