BA (Hons) International Tourism Management

The International Tourism Management BA (Hons) course at Liverpool John Moores University is designed to equip students with the knowledge and skills required in the dynamic and ever-changing tourism sector. The course offers detailed understanding of the issues, trends and challenges in the global tourism industry.Course Content: The course gives a broad overview of the tourism industry and its inter-relationships with the social, political, and economical context. The course also explores sustainability and the role of marketing in the industry. In addition, the course has an emphasis on the strategic management of tourism organisations, events, hospitality, and innovation within the tourism sector.Key Modules: The course includes key modules such as Introduction to International Tourism, Tourism and Society, Strategic Business Environment, Travel and Tourism Marketing, Research Methods for Business, Strategic Management for the Tourism Industries, and explorations on Global Issues in Tourism. Accreditations: The International Tourism Management BA (Hons) degree at LJMU is accredited by the Tourism Management Institute (TMI). Future Careers: Graduates of this course often pursue career opportunities in the tourism industry. These opportunities could include roles in tourism and hospitality management, event organisation, travel consultancy, tourism marketing, or indeed any role that demands an in-depth understanding of the tourism sector at a local, national, or international level. For more information on this course, please visit the official course page.