MSc Strategic Marketing

The Strategic Marketing MSc course offered by the University of Surrey is both academically rigorous and applied. It aims to transform individuals into marketing leaders by equipping them with essential marketing principles, the latest digital marketing trends, and strategic marketing management skills. Course Content: This course is divided into two parts, comprising three semesters in total. Part one includes core modules that provide you with a comprehensive grounding in marketing theory and practice. In part two, you can tailor your course by choosing specialist modules corresponding to your career goals. This part also includes a dissertation or marketing consultancy project.Key Modules: The course entails key modules like Marketing Strategy, Strategic Brand Management, Digital Marketing, International Marketing, and Customer Insight Management, among others.Accreditations: The Strategic Marketing MSc is accredited by The Chartered Institute of Marketing (CIM). The course also offers exemptions from the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing upon successful completion.Future Careers: This degree sets you up for a wide range of marketing roles such as, brand manager, marketing manager, digital marketing executive, product manager, and marketing consultant among others. The university also provides a professional training placement to help build your practical experience.For more information on this course, please visit the official course page.