MSc International Marketing

The MSc International Marketing course at the University of Surrey offers an academically rigorous understanding of modern marketing. This course places emphasis on creating and managing marketing strategies in an international context. Additionally, it offers real-life project work and equips students with skills and techniques to improve their career opportunities in the highly competitive global marketing field.Course Content: The MSc International Marketing course covers topics like international marketing strategy, marketing research, product and brand management, digital marketing, marketing analytics, and more. It also includes a research methods and dissertation module where students will be able to conduct their own piece of research in an international marketing-related topic.Key Modules: Some of the key modules in this course are "International Marketing", "Marketing Communications", "Digital Marketing and Social Media", "Marketing Research", "Product and Brand Management", "Marketing Decision Making", "Marketing Analytics", and "Research Methods and Dissertation".Accreditations: This course is accredited by The Chartered Institute of Marketing (CIM), providing direct entry onto the CIM’s Professional Certificate in Marketing.Future Careers: Upon completion of this course, graduates can pursue careers in international marketing management, international brand management, export marketing, international sales or international market research. Additionally, graduates will be uniquely equipped with the high-level skills required for effective international marketing, enhancing their employability in the marketing industry.For more information on this course, please visit the official course page.