MSc Digital Marketing

The Digital Marketing MSc program at the University of Surrey is a comprehensive course designed to provide students with the skills and knowledge required to excel in the fast-paced world of digital marketing. With a strong emphasis on practical learning, this course bridges the gap between academic theories and real-world business challenges.Course Content: The core focus of this course is on developing digital strategies that guide the design of digital platforms and the creation of digital relationships. The curriculum covers key topics like digital strategy, marketing analytics, and research methodologies. It also places special importance on ethical considerations in the digital landscape.Key Modules: Digital Marketing MSc offers comprehensive modules including Digital Strategy, Applied Marketing Analytics, Research Methods for Digital Marketing, and Digital Marketing Strategy and Planning among others. Accreditations: The Digital Marketing MSc program is accredited by the Institution of Engineering and Technology (IET), and is also recognised by the Institute of Direct and Digital Marketing (IDM). Future Careers: Graduates of this program go on to successful careers in the digital marketing field, working for digital agencies, in-house marketing departments or establishing their own consultancies. Some of the potential career roles include Digital Marketing Manager, SEO specialist, and Social Media Manager.For more information on this course, please visit the official course page.