MA Intercultural Business Communication and Marketing

The Intercultural Business Communication and Marketing MA at the University of Surrey is a postgraduate course that prepares students to work in a globalised world of business communication. It delves into the complexities of digital, marketing and intercultural communication, equipping students for dynamic roles in marketing, human resources, corporate communication and more.Course Content: This course combines practical skills with theoretical insights into the dynamic field of marketing and business communication. There is a strong emphasis on international and intercultural perspectives, with modules covering topics such as Global Business Management and Intercultural Communication, Digital Marketing and Communication, Corporate Communication and Human Resource Management. The course also includes a dissertation, allowing students to conduct independent research.Key Modules: Central modules include Global Business Management and Intercultural Communication, Business and Professional Communication, Digital Marketing, and Corporate Communication. Students will also complete a marketing communications portfolio and conduct independent research for their dissertation.Future Careers: On completion of this course, graduates are well-positioned for careers in marketing and communications. They may find work in a variety of sectors, including but not limited to multinational corporations, NGOs, educational bodies, and government agencies. It is expected that graduates will have the skills and knowledge to work effectively in international, multicultural teams, and to lead such teams. For more information on this course, please visit the official course page here.