MSc Marketing Management

The Marketing Management MSc is a one-year, full-time postgraduate programme offered by the University of Aberdeen. The course aims to develop students' marketing management skills in a local or global context through the exploration of various analytical frameworks and decision-making strategies. It covers perspectives on markets, customers, marketing strategy, and communication in advanced economies and international emerging markets.Course Content: The course provides a profound understanding of the management of marketing processes and activity across a broad range of market sectors, from the private to the public sector, placing marketing in the context of its wider corporate and environmental settings. It focuses on the aspects of the international market environment and global marketing strategies, digital marketing and social media, marketing communications, branding, and customer relationships.Key Modules: Some of the important modules are Marketing Management, International Marketing, Marketing Communications, Branding, Services Marketing, Research Methods for Business & Management, Contemporary Consumers, and Strategic Marketing Management.Accreditations: The Marketing Management MSc course is accredited by the Chartered Institute of Marketing (CIM), providing direct entry to the CIM's Chartered Postgraduate Diploma in Marketing. It also includes exemption from two of the three modules of the CIM Diploma.Future Careers: Graduates can expect to pursue successful marketing management careers in a wide range of sectors. These can include roles in customer relationship management, marketing research, brand management, product and service marketing, and start-up, small businesses, non-profit, public, and private sectors. Some graduates also proceed to research degrees in marketing.For more information on this course, please visit the official course page.