MSc Marketing Communications

The Marketing Communications course at the University of the West of England (UWE Bristol) offers a comprehensive exploration of how marketing communications work, how to plan them and how to build a strategic international communications plan.Course Content: The program delves into tactical applications related to an extensive set of communications channels such as digital, print, direct, PR, events and more. It provides opportunities to work on live agency briefs, in consultancy roles and on group projects. It also offers numerous networking with practitioners and industry specialists. Building critical skills including creativity, innovation, team working, leadership skills are major focus points in the program.Key Modules: The course modules include marketing and corporate communications, media and creative communications strategies, consumer psychology and behaviour, research methods, campaign planning and management, marketing metrics and digital marketing and social media.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM).Future Careers: This course will equip you with skills specifically suited to enter a diverse range of sectors. The roles you could be perfectly suited to secure upon completion of your course include Advertising Copywriter, Marketing Executive, Media Planner, Public Relations Officer and more.For more information on this course, please visit the official course page.