BA (Hons) Marketing

The Marketing degree at the University of the West of England (UWE Bristol) is a full-time, three-year undergraduate course that offers students an understanding of marketing principles, strategies, and techniques, backed by the latest research. This course helps students to develop the ability to apply marketing knowledge in real-world contexts, along with a range of employability skills.Course Content: This course focuses on core marketing theories, customer behaviour, market research, strategy and planning, digital marketing, and international marketing. Students also have the opportunity to explore specialist areas such as brand management, social marketing, and advertising. The course includes a work placement year, as well as opportunities for field and international study trips.Key Modules: Some of the key modules in this course include Introduction to Marketing, Consumer Behaviour, Market Research, and Business Analysis. In the third year, students can choose from modules such as International Marketing, Digital Marketing, and Strategic Brand Management.Accreditations: The Bachelor of Arts in Marketing is accredited by the Chartered Institute of Marketing (CIM), allowing graduates to gain professional qualifications more quickly.Future Careers: Graduates from this course can pursue careers in various areas of marketing including brand management, market research, digital marketing, public relations, and sales. The program also prepares students for further study at the postgraduate level.For more information on this course, please visit the official course page here.