BA (Hons) Business and Events Management

The Business and Events Management course at the University of the West of England (UWE Bristol) provides students with an opportunity to gain both theoretical knowledge and practical skills that are needed in the events and business industry. This course allows students to develop an understanding of the role and impact of events in various contexts, including cultural, economic, social and political environments, and how to successfully manage and run events. Course Content: This three-year, full-time undergraduate course covers a broad range of topics such as market analysis, decision making, teamwork, negotiation skills, project management, and financial analysis. A key aspect of the course is the requirement for students to carry out real-life projects for an established event, as well as a work-based learning module.Key Modules: The course is comprised of mandatory modules including Understanding Business and Financial Information, Business Decision Making, Employability and Enterprise, Marketing Principles and Practice, Meeting Customer Needs, Managing People, Micro and Macro Economics, Events and Experience Management, Sustainable Futures, and Work Based Learning. Optional module choices include Organisational Analysis, Corporate Social Responsibility, E-Marketing, Globalisation and its Implications, Sales and Revenue Management, Project Management in Practice, and Digital Business Information Systems.Accreditations: UWE Bristol's Business School has been awarded the EFMD Quality Improvement System (EQUIS) accreditation - an internationally recognised mark of excellence for business and management schools.Future Careers: Graduates find rewarding careers in event management, festival management, public relations, marketing, sales, sponsorship, logistics, project management, and business operations across private, public and not-for-profit sectors. For more information on this course, please visit the official course page.