MA Marketing Communications & Branding

The Marketing Communications and Branding course at Edge Hill University is designed to equip students with the skills and knowledge necessary to manage brands and communicate effectively through the creation of brand-led marketing, digital and integrated communications strategies. The course offers an opportunity to gain hands-on experience designing engaging communications and implementing creative tactics to interact with an audience. Course Content: The course involves studying the principles of marketing and branding, learning how to make strategic decisions and use digital techniques, models, and theories to provide innovative solutions to marketing challenges. It covers core concepts including brand management, content planning, marketing communication, digital marketing and strategic planning.Key Modules: Key areas of study include Strategic Marketing and Communications, Integrated Marketing Communications, Social Media and Digital Marketing, Brand Management and Future Trends in Marketing.Accreditations: The degree is accredited by the Chartered Institute of Marketing, which provides students a chance to gain professional qualifications alongside their degree program.Future Careers: Post completion, graduates can pursue careers in a wide range of sectors including marketing, public relations, and media. They may take roles like Brand Managers, Marketing Managers, Social Media Strategists, and other positions that deal with brand development and management.For more information on this course, please visit the official course page.