BSc (Hons.) Business & Management with Marketing

The Business and Management with Marketing course at Edge Hill University is a comprehensive program that offers an in-depth understanding of the global business environment and the marketing strategies crucial to organizational success. The course focuses on developing students’ strategic orientation, operational analysis skills, and decision-making, leadership, and people management abilities.Course Content: The course delves into the foundational concepts of business management and marketing strategies. Students are taught to understand the complex issues that confront managers and to develop applicable, contextual solutions. The curriculum spans crucial areas like consumer behavior, international business environment, marketing analysis, marketing communication, and business strategy.Key Modules: There are a total of six modules in the first year, including Marketing and the Digital Environment, Effective Teamwork, and Business Environment and International Business. For the second and third year, modules include Consumer Behaviour, Marketing Analysis and Planning, Marketing Communication, Business Ethics and Business Strategy.Accreditations: This program is accredited by the Chartered Management Institute (CMI). Hence, successful graduates will receive Level 5 Diploma in Management and Leadership from CMI in addition to their degree.Future Careers: This degree provides an excellent foundation towards roles in Marketing Management, Marketing Analysis, Business Development, Sales Management and other areas. Graduates from this program have gone on to secure positions in various sectors such as finance, retail, manufacturing, and the public sector.For more information on this course, please visit the official course page.