MSc Public Relations and Strategic Communication

The MSc Public Relations & Strategic Communication is a postgraduate course offered by the University of Stirling. This course provides the students with the tools necessary to enhance their employability and succeed in a dynamic and competitive sector. The course is introduced by a blend of academic experts and PR industry professionals who deliver the hands-on experience and understanding required to create a platform for future career success.Course Content: The course content of the MSc Public Relations & Strategic Communication at the University of Stirling spans a variety of subjects. This includes the principles of strategic communication, research methods, digital media and strategic PR planning, international PR management, strategic internal communication, and digital campaign planning. In addition, it offers the opportunity to obtain practical experience through the PR & Communication Internship module.Key Modules: Students of this course will get to explore modules such as 'PR & Communication Internship','Digital Media & Strategic Planning', 'Strategic PR Management & Campaigning', 'Contemporary Issues in Strategic Communication', 'Corporate Reputation', and 'Strategic Internal Communication in an Uncertain World'. Accreditations: The course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA).Future Careers: Upon completion of the course, graduates will be prepared for a variety of roles such as Public Relations Manager, Media Planner, Public Affairs Consultant, Event Manager and digital and social media positions. Major employers include PR consultancies and communications departments in sectors such as healthcare, government and non-profit.For more information on this course, please visit the official course page.