MSc Media Management

The University of Stirling's Media Management postgraduate course offers in-depth insights into the creative process, production, and distribution of media. It equips students with the necessary tools and understandings to navigate the changes and challenges present in today's media world. Course Content: Students will study strategic media planning, learn to analyse media production and explore the intricacies of audience behaviours. The course covers a broad spectrum of media including television, film, digital and mobile media, magazines and newspapers. It also deals with important areas, such as Media Economics, Media and Culture, Digital Media Marketing, and Media Production.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), providing an opportunity for students to gain professional qualifications through CIM Graduate Gateway. Future Careers: Upon completion of the course, students can expect to find roles across a wide range of sectors within the media industry, such as media agencies, marketing departments, PR firms, and more. Some of the roles include Media Manager, Digital Media Executive, Content Creator, and Media Analyst. For more information on this course, please visit the official course page.