MSc Marketing and Brand Management

The Digital Marketing and Brand Management course offered by the University of Stirling equips students with the knowledge and skills to manage comprehensive, science-driven, marketing campaigns. This course bridges the gap between data-driven analytics and brand marketing, offering a robust foundation for students to influence success in digital marketing and brand management.Course Content: The course is divided into three components: the autumn semester, the spring semester, and the final project. The autumn semester includes modules such as exploring the digital marketing landscape, digital marketing strategy, and data-driven marketing. The spring semester includes modules like brand management and strategy, digital advertising and sales, and customer experience design. The course ends with a final project where students apply the theories learned to a practical marketing situation.Key Modules: Some of the key modules students will study are: Exploring the Digital Marketing Landscape, Digital Marketing Strategy, Data-Driven Marketing, Brand Management and Strategy, Digital Advertising and Sales, and Customer Experience Design. Future Careers: This course prepares students for employment in areas such as strategic marketing, brand management, marketing services and creative communication agencies, consulting, and market research.For more information on this course, please visit the official course page here.