MSc Marketing Analytics

The Marketing Analytics MSc course at the University of Stirling is a postgraduate program that prepares students to analyse and interpret complex marketing data to drive business decisions. The course provides necessary marketing and management knowledge along with practical use of key analytics software. Course Content: The study includes understanding how to select, apply, and interpret appropriate data analytic techniques, and to critically evaluate and predict marketing trends. Furthermore, the course instructs students on making effective business decisions based on the insights gained through data analytics. Key Modules: The course comprises of modules such as Digital Marketing, Pricing Strategy and Analytics, Business Analytics, and Research Methods. In the final months of the course, students will be required to complete a Marketing Analytics project to showcase their understanding and skills.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), which means as a graduate you can choose to work towards additional professional qualifications depending on your career goals. Future Careers: After graduating from this course, students can aim for a career as a Marketing Manager, Marketing Analyst, Customer Insight Manager, or similar roles. They'll be equipped to apply their knowledge within organizations of all types - from global companies to small entrepreneurial start-ups and non-profit organizations.For more information on this course, please visit the official course page.