MSc Marketing

The Marketing Postgraduate Taught course at the University of Stirling is designed to equip students with the rigorous understanding of the principles and practices of marketing. It will help students develop skills to critically analyze, interpret, and apply marketing theory. Course Content: The course encompasses subjects like Marketing communications, Marketing management, Business relationships and networks, Ethics in marketing and more. The Modules within the course are designed to boost students’ understanding and creativity of data and analytics, problem-solving, teamwork, and communication.Key Modules: The course has a range of modules including Digital Marketing, Strategic Brand Management, Marketing Research, Principles of Marketing Management, International Marketing and more. This gives flexibility to students to choose and specialize in their area of interest.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. Future Careers: The course prepares the students for a wide range of high-demand marketing roles. These roles include roles in advertising, branding, communications, creative and digital industries, public relations, and market research.For more information on this course, please visit the official course page here.