MSc Behavioural Science

The Behavioural Science course at the University of Stirling aims to provide a platform for students to focus on the underlying mechanisms by which people's behavior affect health, and interventions designed to promote healthy lifestyles. It offers a deep understanding of theories and mechanisms of behavioural science and their applications in the fields of health, marketing and policy.Course Content: The course predominantly consists of modular-based teaching among other teaching approaches including small group teaching, one-to-one supervision, and problem-solving classes. Subjects cover advanced behavioural science, research skills, applied behavioural science, as well as the choice of elective topics.Key Modules: Students undertake modules in Advanced Behavioural Science, Applied Behavioural Science, Qualitative Research Methods, Quantitative Research and Data Analysis, Introduction to Theory and Methods, and a variety of elective subjects.Accreditations: This course has been created in line with the competencies required by the Chartered Institute of Marketing, NHS Health Scotland, the Health and Care Professions Council, and the UK government for delivery by registered Health Psychologists.Future Careers: This course is specifically designed for those aiming for a career in behavioural science roles within health-related government and non-government agencies, health promotion agencies, public relations firms, advertising agencies, and market research firms.For more information on this course, please visit the official course page.