BA (Hons) Sport Business Management

The Sport Business Management course at the University of Stirling provides an in-depth understanding of the sport business, reflecting the diverse and dynamic nature of this industry. This course is a unique blend of academic rigor and applied sport business management principles. Course Content: The sport industry is wide-ranging and includes elements of international business, finance, marketing, entrepreneurship, and events management. It allows you to develop skills, understanding, and knowledge to work in the diverse and dynamic sport sector. The course topics cover Sport Business Environment, The Sport Consumer, Sport Marketing, Sport Policy and Governance, amongst others.Key Modules: Some key modules include Sports Economics, Sport Sponsorship, Contemporary Issues in Sport, Strategic Management for Sport, Sport in Society, and Research Methods. As students progress into the third and fourth years they have the opportunity to customize their degree through a range of optional modules. A highlight of the final year includes the opportunity to undertake a sport business consultancy project where students consult with a real-world sport business client Accreditations: While the course page does not specify any accreditations, University of Stirling is globally recognized and holds numerous accreditations. Future Careers: Graduates of the course can expect to find employment opportunities within sport marketing agencies, sport event organizers, national sport federations, sport governing bodies, sport community development, sport facility management, and health and leisure clubs. Additionally, the Business School has a dedicated Employability Manager to help students in securing internships. For more information on this course, please visit the official course page.