BA (Hons) Retail Marketing

Stirling University offers an undergraduate course in Retail Marketing, designed to equip students with a sound understanding of the principles and practices of marketing in relation to the fast-paced, dynamic world of retail. This innovative course taught by industry experts provides practical skills as well as in-depth knowledge in retail concepts, consumer behavior, international marketing, marketing communications, and marketing research, to name a few.Course Content: The Retail Marketing course comprises a broad spectrum of topics including retail concepts, consumer behavior, international marketing, marketing communications, marketing research, and more. In the final year, students have an opportunity to undertake a dissertation or a client project which provides them with hands-on experience in carrying out research or solving a problem for an actual business. Key Modules: Some of the key modules in this course are Principles and Practice of Marketing, Retail Concepts and Policies, Consumer Behaviour, Digital and Services Marketing, Marketing Communications, and International Retailing.Accreditations: The Retail Marketing course at the University of Stirling is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide.Future Careers: The adaptation of academic learning to real-life situations prepares students for a wide range of career opportunities. This course carries a strong employability focus which should equip students for roles such as Retail Manager, Category Manager, Brand Manager, Customer Insight Manager, Merchandising Manager, or Digital Marketing Manager, and many more.For more information on this course, please visit the official course page.