BA (Hons) Marketing

The Marketing course at the University of Stirling offers a comprehensive education in marketing, consumer behavior, and current business issues. By understanding these topics, the university aims to prepare its students to be professional marketers, capable of operating in an international business environment.Course Content: The course provides a combination of theory and practice, with a strong emphasis on real-world applications. Students can opt for a full-time course or a part-time course. It includes a study of how customers make their purchase decisions, market research, brand management, digital marketing, and international marketing, among others. Students will also get the opportunity for hands-on experiential learning through project work, case studies, and simulations.Key Modules: The key modules in this course are Retail Marketing, Consumer Behaviour, Services Marketing, Marketing Communications, Critical and Creative Thinking, and Marketing Strategy Planning and Control. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide – which means you'll graduate with a degree as well as earn exemptions from CIM professional qualifications.Future Careers: This course prepares students for a wide range of marketing roles. Graduates have secured roles in a broad spectrum of roles, including marketing and Communications Manager, Customer Insight Manager, PR Coordinator, and Social Media Strategist with organizations including Microsoft, British Airways, and Barclays Bank.For more information on this course, please visit the official course page.