BSc Hons. Marketing and Advertising

The Marketing and Advertising BSc (Hons) at Kingston University offers a comprehensive understanding of the fundamental concepts of marketing and advertising, imbued with an industry-focused approach. The programme trains students with necessary case study analyses, challenges and projects that relate to real-world industry conundrums, fostering their problem-solving skills and innovative strategic thinking capabilities. Course Content: The course integrates valuable knowledge from different aspects of marketing and advertising, providing students a balance of theory and practice. Students study how to create and deliver value in products and services, how customers make purchase decisions, market research methods, digital marketing strategies, and more. They also tackle advanced topics such as brand management and advertising strategy in their final year.Key Modules: The major modules for the course include Introduction to Marketing, Responsible Marketing, Purchase and Consumption, Advanced Marketing, Advertising Strategy, and Brand Management. It also includes a Marketing & Advertising Research Project to provide a hands-on, experiential application of the subjects learnt.Accreditations: The course is duly accredited by the Chartered Institute of Marketing (CIM), ensuring that it meets the highest standards for marketing education. Successful completion of the course can lead directly to a professional qualification with the CIM, depending on the/modules selected and the grades achieved.Future Careers: Graduates of this course have been successful in various fields like advertising, marketing, brand management, customer relations, market research, sales and more. They find employments with global corporations, marketing agencies, non-profit organizations and government agencies.For more information on this course, please visit the official course page here.