BSc Hons. Marketing

The Marketing BSc (Hons) course offered by Kingston University is designed to thoroughly prepare students in varied aspects of marketing, including market research, public relations, advertising and e-commerce. Offering a blend of academic theory and practical skills, the course equips students with essential marketing skills and knowledge.Course Content: The course involves studying the competitive business environment, understanding the role of marketing in the organisation, creating marketing strategies and plans, and conducting market research.Key Modules: Key modules include 'Principles of Marketing', 'Creating Marketing and Sales Strategies', 'Consumer Insight', 'Strategic Brand Management', 'Digital Marketing', and 'Customer Relationship Management'.Accreditations: The Marketing BSc (Hons) course at Kingston University is accredited by the Chartered Institute of Marketing (CIM) giving a degree that carries significant weight within the marketing industry.Future Careers: Graduates from this course have gone on to successful careers in marketing, advertising, digital marketing, market research, brand management, account management, sales, public relations, and corporate communications. Potential employers include marketing consultancies, advertising agencies and market research firms.For more information on this course, please visit the official course page here.