BSc Hons. Business Psychology

The Business Psychology BSc (Hons) at Kingston University focuses on essential skills to manage key areas in business such as marketing, business strategies, work psychology and much more. These skills are integrated into the psychological understanding of behaviour and decision making. Course Content: Students will undergo through structured course content which can be divided into three parts; Business Psychology, Psychology and Business theory. In first year, students will be introduced to psychologist’s way of thinking about human behaviour, how businesses are managed, how they develop strategy, how they influence customers through marketing, and the relationship between the individual and the organisation. In the second year, they will delve more into how business operates and its important decision-making. The third year of the course revolves around analysing business behaviour on micro and macro levels with a keener eye.Key Modules: Some of the key modules include Introduction to Business Psychology, Developmental Psychology, Biological Psychology, The Understanding of Consumer Behaviour, Practising Business Psychology, Recruitment and Selection, Training and Development and Organisational Culture and Leadership.Future Careers: Graduates can pursue a range of careers in human resources, marketing, management, consultancy, Market Research Analyst, Sales Representative, Human Resources Specialist, Public Relations Specialist, Business Consultant or Project Manager. For more information on this course, please visit the official course page.