BSc Hons. Business Management and Marketing

The Business Management and Marketing Undergraduate course at Kingston University offers a robust and comprehensive curriculum designed to equip students with the essential knowledge and skill set applicable in both business management and marketing fields. This program enables students to explore the dynamic environment of business and marketing by focusing on key areas such as customer behavior, marketing strategy, and management principles through contemporary case studies, group works, and business simulations.Course Content: The course covers a wide array of subjects, including marketing principles, management and information systems, strategy and entrepreneurship, human resource management, business economics, consumer behavior, international business, and strategic marketing management. It strongly focuses on developing business analysis, decision-making, and practical business skills. This program also offers a sandwich year option, allowing the students to work in a business organization for a year extending the course study duration to 4 years.Key Modules: The key modules of this program include Introduction to Business, Introduction to Marketing, Business Information Analysis, Marketing Research, Management and Information Systems, Marketing Principles, and Business Economics.Accreditations: The course is accredited by the Chartered Management Institute (CMI), offering students the opportunity to graduate with dual awards - a CMI level 6 Diploma in Management and Leadership and a degree.Future Careers: After the completion of this course, graduates can pursue a variety of career paths in various sectors. Some common roles include marketing executive, business analyst, sales executive, management consultant, human resources manager, operations manager, and many more.For more information on this course, please visit the official course page.