MSc Marketing

The MSc Marketing course at the University of Essex is a postgraduate course designed to provide students with the advanced marketing skills, knowledge and critical thinking abilities necessary to function effectively and innovatively in a contemporary, ever-evolving marketing world. It aims to equip students with the tools to create brand value and sustainability, with emphasis on practical applications.Course Content: In this course, students will gain in-depth understanding of various market trends, consumer behaviour, and competition strategies. The curriculum includes elements of both theory and practical applications, with a strong focus on the issue of sustainable development in marketing. There are also opportunities for students to take optional modules to tailor their learning experience.Key Modules: The key modules covered in this course involve marketing management and strategy, consumer behaviour, digital marketing, marketing research methods and range of electives to choose from including sustainable marketing, supply chain management and more. Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). This means that the course content is mapped to the CIM’s Level 7 syllabus, giving students the opportunity to gain exemptions from CIM assessments, and be awarded a professional qualification by the CIM, alongside their degree.Future Careers: With this MSc in Marketing, graduates will be well prepared for a career in the marketing realm in roles such as marketing manager, customer insight manager, research analyst or a role in digital marketing. Furthermore, the practical nature of the course allows for the development of a portfolio that can be presented to future employers.For more information on this course, please visit the official course page.