MSc International Marketing and Entrepreneurship

The MSc International Marketing and Entrepreneurship course offered by the University of Essex equips students with vital skills and knowledge for starting their own businesses or performing key roles in established organizations. By integrating marketing theory with practice, it provides a comprehensive understanding of international entrepreneurial marketing. This full-time program spans over a year, during which students are afforded an interactive, immersive learning experience.Course Content: The course content revolves around exploring marketing from an international perspective. It covers fundamentals like the changes in the marketing system, new venture creations, innovations, entrepreneurship, and insights into corporate entrepreneurship and intrapreneurship. It also incorporates real-life case studies, group projects, lectures, and seminar activities along with additional support for developing entrepreneurial ideas. Key Modules: Key modules on this course include Contemporary Issues in Marketing, International Marketing Strategy and Planning, Business Model Generation, and Corporate Entrepreneurship and Innovation. Other important modules are Global Supply Chains, Entrepreneurship: A Critical Perspective, and Business Sustainability. An independent project or dissertation is also required, allowing students to apply their learning to real-world scenarios. Accreditations: The course is part of Essex Business School, accredited by Athena SWAN and also internationally accredited by EQUIS and AMBA. Future Careers: Graduates from this course are prepared for diverse careers in different sectors. They can work in business development, brand management, market analysis and planning, marketing consultancy, customer relationship management, and digital marketing. Given the international exposure provided, students also have the potential to work or start their ventures abroad. For more information on this course, please visit the official course page.