MSc Digital Marketing and Analytics

The MSc Digital Marketing and Analytics course offered at the University of Essex provides students with the knowledge and skills required to succeed in the rapidly growing field of digital marketing. This course combines both theory and practical aspects to give students a comprehensive understanding of digital marketing strategies and analytics tools.Course Content: The course covers essential topics such as how to design an effective digital marketing campaign, social media strategy, response models, customer segmentation and targeting, digital advertising, e-commerce, and how to use various digital analytics tools. It also involves a considerable amount of practical work, with students having to create and evaluate their own digital marketing campaigns. Key Modules: Key modules on offer include Introduction to Marketing Strategy and Management, Big Data Analytics, Digital Marketing and Analytics, and the Marketing Strategy Capstone Project.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body. Students can also gain exemptions from CIM qualifications, provided they satisfy certain criteria.Future Careers: Upon completion of this course, students can work in fields such as marketing management, data analysis, business development, branding, or set up their own digital marketing firms. They can work in sectors such as advertising, public relations, market research, or marketing consultancy firms.For more information on this course, please visit the official course page.