MA Public Opinion and Political Behaviour

The [MA Public Opinion and Political Behaviour](https://www.essex.ac.uk/courses/PG00761/1/MA-Public-Opinion-and-Political-Behaviour) course at the University of Essex is specifically designed for individuals interested in understanding the public opinions and their impact on political decisions. The course is particularly beneficial for those aiming to apply this understanding for professional work in areas such as polling organizations, campaign management, public relations, and policy advice.Course Content: The core content of this course includes comprehensive study of public opinion and political behaviour, providing an understanding of the role of public opinion in the processes of political decision-making and policy-making. It includes quantitative and qualitative approaches to the measurement and analysis of public opinion and political behaviour. Key Modules: The course primarily focuses on various modules like How Voters Decide, Mass Media and Political Communication, Public Opinion and Political Behaviour, and Research Design. The other optional modules include Political Explanation, Contemporary Theoretical Debates in Politics and International Relations, Parties and Voters in the UK, and a Dissertation.Future Careers: After taking this course, students will have skills and understanding to work in organisations running or commissioning polls, political campaigns, non-governmental organisations, political consultancy, the media, and roles in public administration. For more information on this course, please visit the official course page [here](https://www.essex.ac.uk/courses/PG00761/1/MA-Public-Opinion-and-Political-Behaviour).